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Rare Beauty is #1, followed by Charlotte Tilbury, Kiko Milano and MAC Cosmetics—see the top 10.
April 15, 2024
By: Rachel Klemovitch
Assistant Editor
Cosmetify released its 2023 Index report highlighting the ‘Hottest Beauty Brands of 2023.’ Ranking was determined by annual Google searches, Instagram followers, Instagram engagement rate and the number of Instagram posts. Cosmetify also calculated the increase in searches between 2022 and 2023. The 2022 Index showed Florence by Mills as the hottest brand. See last year’s top ten in Top Beauty Brands in the World—Ranked by Cosmetify. This year’s ‘hottest’ beauty brand is Beauty Packaging’s Company of the Year, Rare Beauty, followed by Charlotte Tilbury.
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